Use cases / Find out if a rival is beating you

Find out if a rival is beating you

See which competitors AI names in your place, on which questions, in which engines and which countries, and which sources are carrying them.

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The problem

Someone in a meeting says a competitor keeps coming up in ChatGPT. Without data, that is either an anecdote or a crisis, and you cannot tell which.

It is also rarely uniform. A rival can lead on one engine, be invisible on another, and beat you only in the market that matters most to your pipeline.

How it works

01
Name the rivals that matter Add the brands you actually lose deals to. Tracking everyone in the category makes the comparison unreadable.
02
Every answer is scanned for all of them Each captured answer records which competitors appeared alongside whether you did, on the same prompt and the same day.
03
Find the prompts where you lose Filter to the questions where a rival is named and you are not. That list is the actual competitive problem.
04
Trace it to a channel The citation views show whether their advantage sits in owned content, community discussion or publisher placements, which decides your response.

What you see

01 Share of voice for each named competitor across your prompts
02 The same comparison per engine and per country
03 The exact prompts where a rival is ahead
04 Which sources are carrying them on those prompts
05 Who is gaining over time, and who is slipping
Who it's for

Product marketers heading into positioning work, and anyone preparing a competitive review.

Who leads, by engineyour prompt set
BrandChatGPT · Gem · Cop · Ppx · AIO · AIM
You
Competitor A
Competitor B
Competitor C
Leads, present, or absent - per engine

Reading a competitive gap

Where their advantage sits decides what you do about it.

If owned They have a better page The most closable gap. Their comparison or pricing page answers a sub-query yours does not.
If community They are in the discussion Slower to close, more durable once closed. Needs genuine participation rather than publishing.
If third-party They are on the lists Often the fastest win available, because inclusion in an already-cited listicle can be one conversation.

Frequently asked questions

How many competitors should I track? Three to five named rivals is the useful range. Beyond that the comparison stops driving decisions.
Why segment by engine? Because engines disagree. A rival dominating Perplexity while absent from ChatGPT is a different problem from one who leads everywhere, and a blended average hides both.
Can I see why they are ahead on a prompt? Yes. The citation views list the sources the engine used for that prompt, which is usually the whole explanation.
Will they know? No. We run the same public prompts anyone could run.
Related
Use case Work out what to publish Start from the queries engines run and the sources they already trust. Read more › Feature Competitor tracking Share of voice per rival, per engine, per country. Read more ›

See who AI names instead of you

Find out where you actually stand against them.

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