I co-founded and exited SendX, an email marketing platform acquired by Inturact Capital. We competed against Mailchimp and HubSpot by building systems instead of expensive teams - scaling our domain authority from 0 to 75+ with lean operations.

After the exit, I turned those playbooks into productized services (LeverageUp) and tools (AnchorText.ai). When AI search started changing how buyers discover software, I went deep - analyzing hundreds of ChatGPT results to understand what actually gets brands ranked.

That research became The Omnichannel AEO Method.