Use cases / Work out what to publish

Work out what to publish

Stop guessing at content. Start from the queries engines actually run and the sources they already trust, and the brief writes itself.

Free, no card, first read in minutes

The problem

Content planning for AI search usually starts from a keyword tool, which describes what people typed into Google rather than what a model searched on its way to an answer.

The result is a calendar full of plausible topics and no way to tell which of them would have changed a single answer.

How it works

Start from the fan-out For each prompt, see the narrower searches the engine ran. Those, not your topic list, are the questions that need answering.

Check who owns each one The sources cited for a sub-query tell you whether it is winnable with a page, or whether it belongs to a community thread you are not in.

Sort by channel Owned gaps become content briefs. Community gaps become participation. Third-party gaps become outreach. Mixing them is why plans stall.

Work the list and measure Publish, then watch whether the prompts that sub-query supports start naming you. That closes the loop.

What you see

01 The sub-queries behind each prompt you care about

02 Which sources are cited to answer each one

03 Which of the three channels carries your category

04 The gaps where you have no page and no presence

05 A prioritised list, exportable to whoever does the work

Who it's for

Content leads and agencies who need next quarter’s plan to come from evidence rather than a keyword tool.

Next, by channelprioritised

Your site High lift

Publish a comparison page against the two brands named ahead of you

Communities High lift

Answer the r/SaaS thread the model quotes, with a first-person account

Publishers Medium lift

Pitch inclusion in the three listicles the engines pull from

Your blog Medium lift

Rewrite the pricing explainer to answer the follow-up query directly

Derived from fan-out and citation gaps

Three different kinds of work

A single content calendar cannot hold all three.

Owned Write the page A page that answers one narrower search directly gets cited more than a broad page covering everything loosely.

Community Join the discussion No page will close a gap that community sources own. This is participation, and it cannot be rushed or outsourced.

Third-party Earn the placement Inclusion in a listicle the engines already cite is often the quickest available win.

Frequently asked questions

How is this different from keyword research? Keyword research describes what people typed into a search box. Fan-out shows what the model itself searched before writing its answer, along with the sources it trusted, which is a much more direct brief.

Does it tell me exactly what to write? It tells you the question to answer, the sources currently answering it, and the channel the gap sits in. The writing is yours.

What if the gap is not on my site? Then publishing will not close it, and the view says so. That is the point of separating the three channels.

Can I hand this to an agency? Yes. Every view exports to CSV, and agencies can run it per client from their own workspace.

Feature Query fan-out analysis The hidden sub-queries an engine runs behind a question. Read more › Use case Prove AEO is working Turn daily tracking into a number you can put in front of leadership. Read more ›

Let the data write the brief

See the gaps your next quarter of content should close.