AI competitor tracking measures how often each rival is named in the same AI answers as you, per engine and per country, so you can see who is winning the questions that matter in your category.
Knowing your own visibility number in isolation is close to useless. Forty per cent is excellent in a crowded category and poor in a two-horse race.
Worse, the competitor an engine names is often not the one you brief against. Engines surface whoever the sources talk about, which can include companies your sales team never hears about.
The full text of each answer is scanned, so you see who was named alongside you rather than who you told us to watch.
Share of voice is measured on the identical set of questions, so the comparison is like for like.
A rival can dominate Perplexity and be absent from ChatGPT. One aggregate number would hide that.
Get an email when a competitor domain is first cited for your prompts, so a new entrant does not go unnoticed for a quarter.
Who it's for. Marketers who need to answer "are we losing AI search to a specific rival, and where" with something better than an impression.
You can, and tracked competitors are always kept in view. But answers are scanned for whoever is actually named, so the list frequently includes companies you did not think to add.
How often a brand is named across the same set of tracked prompts, compared with the others named in those answers.
Yes, and you usually should. Engine-level differences are large enough that an aggregate number can be misleading.
Start a free trial and track your first prompts across AI engines today.
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