Features / Competitor tracking

Competitor tracking

How often each competitor appears in the same answers as you, on which prompts, in which engines and which countries.

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The problem

Share of voice in AI search is not a single number. A rival can dominate one engine, be absent from another, and beat you only in the markets you care most about.

Blended into one average, all of that disappears, and you end up with a figure that is true overall and useless for deciding anything.

How it works

01
Name the competitors that matter Add the brands you actually lose deals to, rather than everyone in the category.
02
Every answer is scanned for all of them Each captured answer records which of your named competitors appeared, alongside whether you did.
03
The comparison stays segmented Share of voice is held per engine and per country, because a blended figure hides exactly the gap you need to see.
04
Trace it back to sources For any prompt where a rival is ahead, the citation views show which sources are carrying them.

What you see

01 Share of voice per competitor across your prompt set
02 The same comparison split by engine and by country
03 The specific prompts where a rival is ahead of you
04 Which sources are carrying them on those prompts
05 Movement over time, so you can see who is gaining
Who it's for

Product marketers preparing positioning work, and anyone who has been asked in a review why a competitor keeps coming up.

Share of voiceyour prompt set
Competitor A
71%
You
62%
Competitor B
44%
Competitor C
29%
Competitor D
18%
Competitor A leads on 6 of your 14 prompts, all in the US.
Per engine and per country breakdowns available

What to do with a gap

The response depends on where the rival’s advantage sits.

If owned They have a better page The most closable gap. Their comparison or pricing page answers a sub-query yours does not.
If community They are in the discussion Slower to close and more durable once closed. Requires genuine participation, not publishing.
If third-party They are on the lists Often the quickest win available, because inclusion in an already-cited listicle can be a single conversation.

Frequently asked questions

How many competitors can I track? It depends on your plan. Most teams find three to five named rivals is the useful range; beyond that the comparison stops driving decisions.
What counts as share of voice? The proportion of your tracked prompts where a brand appeared in the generated answer, calculated per engine and per country rather than blended.
Can I see why they are winning a prompt? Yes. The citation views show which sources the engine used for that prompt, which is usually the whole explanation.
Will they know I am tracking them? No. We run the same public prompts anyone could run; nothing is queried against their systems.
Related
Feature AI visibility tracking Whether AI answers name your brand, daily, across six engines. Read more › Feature Third-party citations The listicles and comparisons engines cite. Read more ›

See who AI names instead of you

See how you rank against the brands you lose deals to.

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