Use cases / Prove AEO is working

Prove AEO is working

Turn daily tracking into a figure you can put in front of leadership, with the sources that moved it attached.

Free, no card, first read in minutes

The problem

AEO spend gets questioned before it gets renewed. The honest answer is usually movement over time rather than a single number, and movement is hard to present without the data behind it.

Impressions and traffic do not help here, because being named in an answer often produces no click at all. You need a measure of presence, and the evidence for what changed it.

How it works

Set the baseline before you change anything Capture where you stand at the start, so the comparison at review time is against a real reading rather than a recollection.

Track daily through the period Daily readings mean you can point at the week something moved, which is what makes the number credible rather than merely favourable.

Attribute the movement Citation Impact ranks the sources carrying your presence, so the figure arrives with an explanation of what caused it.

Send the scorecard The summary is emailed, so the person who asked for the number gets it without needing an account.

What you see

01 Share of answers, and how it moved over the period

02 The specific sources that drove the change

03 The same figure against your category average

04 A summary you can email to someone without a login

05 CSV export for anyone who wants the rows

Who it's for

Heads of marketing and growth who have been asked to justify AEO spend at the next review.

Share of answersquarter to date

62% +21 pts this quarter

Start of quarter

41%

Month two

52%

Today

62%

Category avg

38%

Exportable as a leadership scorecard

What makes the number credible

Three things that hold up under questioning.

Baseline A real starting point A figure captured before the work began, not reconstructed afterwards. This is the single most common gap.

Segmentation Per engine, per market A blended average invites the question of whether it is hiding something. Segmented data answers it in advance.

Attribution The cause, named A number with the sources that moved it survives the follow-up question. A number alone does not.

Frequently asked questions

What is the headline metric? Share of answers: the proportion of your tracked prompts where an engine named your brand. It is held per engine and per country rather than blended into one figure.

How soon can I show movement? Owned-channel changes can register within weeks. Community and third-party work compounds more slowly, which is worth setting as an expectation up front.

Can I show this to someone without a login? Yes. The summary scorecard is emailed to whoever you name.

What if the number goes down? You will see the day it moved and the sources involved, which is a far better position than discovering a decline a quarter later.

Use case Find out if a rival is beating you See who AI names instead of you, on which questions, in which markets. Read more › Feature Reports and alerts A scorecard you can email, and alerts when something changes. Read more ›

Get a number you can defend

Set a baseline today so next quarter has something to compare against.