Features / Citation Impact

Citation Impact

A ranking of the sources carrying your presence in AI answers, so effort goes to the handful that matter rather than being spread evenly across everything.

Free, no card, first read in minutes

The problem

Citation counts alone are misleading. A page cited ten times for one obscure prompt matters less than a page cited three times for the question your buyers actually ask.

Without weighting, you optimise for volume and end up reinforcing pages that do nothing for the prompts you care about.

How it works

Citations are weighted, not counted A citation for a high-value prompt contributes more than one for a peripheral question, so the ranking reflects commercial relevance.

Sources are ranked across all channels Your pages, community threads and publisher placements are ranked together, because the real answer to what you should do next rarely stays in one channel.

Concentration is made visible Most brands find a small number of sources carry the majority of their presence. Knowing which ones changes what you protect.

Decline is flagged early A source losing impact is a leading indicator. It shows up here before the top-line visibility number moves.

What you see

01 Every source ranked by its contribution to your visibility

02 Which prompts each one carries, and how important those are

03 The split between owned, community and third-party at the top

04 Sources losing impact, before the visibility number moves

05 The short list worth defending, exportable as CSV

Who it's for

Anyone deciding where next quarter’s content and outreach effort goes, who needs the decision to be evidence-led rather than even-handed.

Citation Impactranked

01 r/SaaS thread

100

02 /compare/alternatives

03 Listicle: top AEO tools

04 /pricing

05 Review: G2 category

06 /docs/getting-started

Three sources carry 61% of your presence. Two are not yours.

Weighted by prompt importance, not raw count

What the ranking usually reveals

Three patterns that come up repeatedly.

Pattern Concentration A handful of sources typically carry most of the presence. Spreading effort evenly across everything is the wrong response.

Pattern Someone else’s page at the top Frequently the highest-impact source is a thread or listicle you do not control, which reframes the whole plan.

Pattern Your best page is not your newest Impact accrues slowly. The page carrying you is often two years old and was not written for AI search at all.

Frequently asked questions

How is impact calculated? Citation frequency weighted by the importance of the prompts a source is cited for, so a source carrying your core buyer questions ranks above one cited more often for peripheral ones.

Can I set which prompts matter most? Prompt importance follows your prompt set, so curating that set is how you steer the ranking.

What do I do with a high-impact source I do not own? Protect your position in it and understand why it favours you, then look for comparable sources where you are absent. The third-party and community views list those.

Can I export it? Yes, as CSV, with the prompts attached to each source.

Feature Owned citations Which of your own pages engines actually cite. Read more › Feature Reports and alerts A leadership scorecard you can email, and alerts when something changes. Read more ›

Find the pages that carry you

See which sources are actually carrying your brand.