Features / Community citations

Community citations

Reddit, Quora, YouTube, forums and review sites: the community sources AI engines lean on hardest, and whether your brand appears in any of them.

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The problem

Community sources are cited more heavily than most marketing teams expect, and they are the one channel you cannot simply publish your way into.

A claim on your own site is a claim. The same claim in a discussion you did not control is evidence. Engines weigh the second far more heavily, which is why brands with strong sites still lose category questions.

How it works

Community sources are separated out Any cited URL from a platform where a community contributes is grouped here, rather than being mixed in with publishers.

Threads are surfaced individually You see the actual discussion an engine quoted, not just the domain, so you can read what was said about your category.

Presence is checked For each cited source we record whether your brand is mentioned, and whether a competitor is.

Act where it counts A first-person account in a thread engines already cite does more than a new page on your site. The view tells you which threads those are.

What you see

01 Which community sources engines cited, by platform

02 The specific threads and answers being pulled from

03 Whether your brand is present in each one

04 Which competitors are present where you are not

05 Movement as threads gain or lose citation weight

Who it's for

Teams that have confirmed they are absent from AI answers and found that the gap is not on their own site.

Community sources citedlast 30 days

Review sites

Forums

Quora

YouTube

Your brand appears in 1 of 32 cited community sources.

Cited sources by platform

Why engines weigh community sources

Three reasons this channel behaves unlike the others.

Signal It reads as independent A recommendation from someone with nothing to sell is corroboration in a way your own copy cannot be.

Signal It is recent and specific Discussions carry current experience and edge cases, which is exactly what a buyer question tends to be about.

Signal It is hard to fake Which is precisely why it is trusted. Inauthentic participation is visible to the community and does not survive.

Frequently asked questions

Which platforms count as community? Reddit, Quora, industry forums, review sites and other places where a community rather than a publisher contributes the content. Reddit and YouTube also get their own dedicated views.

Can I just post about my own product? No, and it usually backfires. What works is participating where your category is genuinely discussed, with a first-person account. This is a slow channel that compounds.

Do you post on my behalf? No. Zadoosh shows you which threads matter and whether you are in them. The participation is yours.

How fast does this move? Slower than owned content and faster than most publisher outreach. Threads that engines already cite carry weight immediately once you are in them.

Feature Reddit AEO Reddit is cited more than any other community source. See which threads, and whether you are in them. Read more › Feature Third-party citations The listicles, comparisons and alternatives pages engines cite. Read more ›

See where your category is discussed

See which community sources shape your category today.