More than mentions: know which citations you own.
Otterly.ai has the cheapest entry point in the category and solid geo coverage. Zadoosh trades a slightly higher starting price for an ownership-based citation breakdown, query fan-out analysis and purpose-built agency workspaces. Here is how they compare.
Brands and agencies that want a citation strategy (not just mention counts) and multi-client workspaces.
Solo marketers and small teams that want the lowest-cost way to start monitoring a handful of prompts.
A side by side look at pricing, coverage and features.
| Zadoosh | Otterly.ai | |
|---|---|---|
| Starting price | $99/mo, 50 prompts | $29/mo, 15 prompts |
| Mid tier | $199/mo, 100 prompts | $189/mo, 100 prompts |
| Top self-serve | $399/mo, 350 prompts | $489/mo, 400 prompts |
| AI engines in base plan | 2 to 4 by tier, no add-on fees | 4 core; Gemini, AI Mode, Claude cost extra |
| Tracking frequency | Daily | Daily |
| Citation source breakdown | Owned, community and third-party split | Source and citation links, not split by ownership |
| Competitor share of voice | Yes | Yes |
| Per-geo and per-model | Yes | Yes, 50+ countries |
| Query fan-out analysis | Yes | Not listed |
| Agency workspaces | Purpose-built, from $99/mo | Unlimited workspaces, thin agency tooling |
| Team seats | Unlimited | Unlimited |
Where each tool is the stronger pick.
Otterly has a lower entry price at $29 per month, but that plan is capped at 15 prompts and 4 engines. Zadoosh starts at $99 per month with 50 prompts and includes agency workspaces and an ownership-based citation breakdown.
Otterly's base plans cover ChatGPT, Google AI Overviews, Perplexity and Copilot. Gemini, Google AI Mode and Claude are paid add-ons. Zadoosh includes engines by tier with no per-engine add-on fees.
Zadoosh has purpose-built agency workspaces from $99 per month for spinning up per-client snapshots. Otterly offers unlimited workspaces but limited dedicated agency tooling.
We'll set up your prompts and show you a first read on how AI models talk about your brand.
Get startedOtterly.ai pricing and features shown here were last verified July 2026 from public sources and may have changed since. See the current Otterly.ai site for the latest. Comparison by Zadoosh.