How often ChatGPT mentions ADP RUN for payroll software, and how it stacks up against the tools that dominate the answers.
Share of ChatGPT answers naming each tool, same 1 questions.
| # | Tool | Visibility | |
|---|---|---|---|
| 1 | Paychex | 100% | |
| 2 | ADP | 100% | |
| 3 | Rippling | 100% | |
| 4 | QuickBooks Payroll | 100% | |
| 5 | Gusto | 100% | |
| 6 | OnPay | 80% | |
| 7 | Deel | 60% | |
| 8 | Remote | 40% | |
| 9 | Square Payroll | 40% | |
| 10 | ADP RUN ← this tool | 20% | |
| 11 | Papaya Global | 20% |
Free account, see every engine, the trend over time, and which sources to win.
The questions where ChatGPT currently names ADP RUN.
If you’re looking for payroll software for a small business, my top picks in 2026 are:
| Software | Best for | My take |
|---|---|---|
| Gusto | Small businesses & startups | ⭐ Best overall |
| QuickBooks Payroll | Businesses already using QuickBooks | Best accounting integration |
| ADP RUN | Growing businesses | Best for scalability/support |
| Paychex | Payroll + HR/benefits | Strong all-in-one option |
| Rippling | Payroll + advanced HR/IT | Best for more complex organizations |
I’d choose Gusto for most small businesses. It handles payroll, tax filings, direct deposit, employee self-service, and HR features without being overly complicated. Its current Simple plan is $49/month + $6/person, while Plus is $80/month + $12/person and adds multi-state payroll, time tracking, PTO, and other HR features. gusto.com
ADP RUN is worth considering if you expect your company to grow or need more extensive HR/support capabilities. It automates federal, state, and local tax filing and integrates with timekeeping and other HR systems. ADP says more than 900,000 small businesses use RUN. www.adp.com
If you tell me how many employees you have, what state(s) they work in, and whether they're W-2 or 1099, I can narrow it down to the cheapest/best option for your business.