“What software is best for managing Amazon DSP advertising?”

The best software depends on whether you're:

• Managing Amazon DSP only

• Running Amazon DSP plus Sponsored Ads

• Managing multiple brands or agency clients

• Running enterprise omnichannel media

Here's how the leading options compare.

Platform| Best for| Strengths| Potential drawbacks
---|---|---|---
Xnurta| Brands using Amazon Ads + DSP| AI optimization, Amazon Marketing Cloud integration, unified reporting| DSP is primarily offered as a managed service xnurta.com
EPWR| Agencies and large Amazon sellers| Excellent reporting, DSP management, bid automation, dayparting| More Amazon-focused than omnichannel epwr.com
Pacvue| Enterprise retail media| Amazon, Walmart, Instacart, Target, reporting, automation| Enterprise pricing
Skai| Large omnichannel advertisers| Amazon, Google, Meta, TikTok in one platform| Expensive; designed for large teams
Teikametrics| Mid-market ecommerce brands| Strong AI optimization for Sponsored Ads; good analytics| DSP capabilities are more limited than enterprise platforms
VOW| Companies heavily invested in Amazon DSP| Built specifically around Amazon DSP, multi-market deployment, near real-time reporting| Primarily useful if DSP is your primary channel vowmade.com

If your primary focus is Amazon DSP

The strongest specialized platforms are:

1. VOW

2. Purpose-built for Amazon DSP

3. Fast campaign creation

4. Multi-country management

5. Good for agencies managing several Amazon DSP seats

6. Strong reporting and workflow improvements vowmade.com

7. EPWR

8. Excellent if you also manage Sponsored Products, Sponsored Brands, and Sponsored Display.

9. One dashboard for DSP plus Sponsored Ads.

10. Strong automation and reporting. epwr.com

11. Xnurta

12. One of the more AI-focused Amazon advertising platforms.

13. Combines Sponsored Ads, DSP, and Amazon Marketing Cloud.

14. Particularly attractive for brands wanting advanced audience optimization. xnurta.com

If you're an agency

Many agencies choose:

• Pacvue for retail media management across clients.

• Skai when clients advertise beyond Amazon.

• EPWR when Amazon is the primary business.

• VOW when clients spend heavily in Amazon DSP.

If you're spending over $500k–$1M annually

I'd typically recommend:

• Skai for omnichannel campaigns.

• Pacvue for retail media.

• Amazon Marketing Cloud (AMC) alongside your DSP software for advanced attribution and audience analysis.

My recommendations by advertiser size

• Small brand ( \<\$250k/year DSP): Xnurta or EPWR

• Growing brand ($250k–$2M/year): EPWR or VOW

• Agency: VOW or Pacvue

• Enterprise (\$5M+/year): Skai or Pacvue with Amazon Marketing Cloud

If you can share:

• your approximate annual Amazon ad spend ,

• whether you're self-service or managed-service on Amazon DSP,

• and whether you're a brand or an agency ,

I can narrow the recommendation to the 2–3 platforms that best fit your situation.

The Trade Desk

The Trade Desk is a technology company that provides a cloud-based platform for buying and managing digital advertising campaigns across channels such as display, video, connected TV, audio, and mobile. It has become one of the largest independent players in programmatic advertising, serving advertising agencies and brands while remaining separate from major media owners.

Core platform

The platform functions as a demand-side platform (DSP), allowing advertisers to bid on digital ad inventory in real time across numerous publishers and exchanges. It combines audience targeting, campaign management, measurement, and optimization tools, with artificial intelligence helping advertisers improve bidding and campaign performance.

Products and ecosystem

Its offerings extend beyond ad buying into identity, measurement, and media planning. Key initiatives include **Unified ID 2.0 (