What ChatGPT answers when asked this, the tools it recommends and the sources it leans on, tracked across 4 captures.
| # | Tool | How often | |
|---|---|---|---|
| 1 | SigNoz | 100.0% of answers | |
| 2 | Datadog | 100.0% of answers | |
| 3 | Grafana | 100.0% of answers | |
| 4 | OpenObserve | 50.0% of answers | |
| 5 | Chronosphere | 25.0% of answers | |
| 6 | Uptrace | 25.0% of answers | |
| 7 | New Relic | 25.0% of answers |
| # | Source | Type | Cited |
|---|---|---|---|
| 1 | signoz.io | Editorial | 3× |
| 2 | betterstack.com | Editorial | 2× |
| 3 | grafana.com | Editorial | 2× |
| 4 | apiscout.dev | Editorial | 1× |
| 5 | doit.com | Editorial | 1× |
| 6 | uptrace.dev | Editorial | 1× |
Given your constraints:
I would optimize for pricing simplicity first, feature parity second. The instrumentation work (OpenTelemetry) is already the expensive part—you've preserved portability.
Here's how I'd evaluate the current market.
| Platform | Self-hosted | Pricing model | Predictability | OTel-native | Overall fit |
|---|---|---|---|---|---|
| SigNoz | ✅ | Primarily data-volume based (or free OSS) | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | Excellent |
| Grafana LGTM | ✅ | Infrastructure cost only (OSS) | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | Excellent if you have platform engineers |
| OpenObserve | ✅ | Infrastructure cost only (OSS) | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | Good for log-heavy workloads |
| Elastic Observability | ✅ | Infrastructure/license dependent | ⭐⭐⭐ | ⭐⭐⭐⭐ | Good if already an Elastic shop |
| New Relic | SaaS | Mostly ingest-based | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | Better than Datadog, still SaaS |
| Datadog | ❌ | Host + products + ingest + indexed events + custom metrics | ⭐⭐ | ⭐⭐⭐ | Best UX, least predictable |
Datadog's challenge isn't that any one SKU is expensive—it's that pricing compounds across multiple independent dimensions:
A Kubernetes autoscaling event can increase hosts, custom metrics, and log volume simultaneously. Finance sees a variable bill that's difficult to forecast. Datadog also bills hosts based on high-water-mark usage rather than simple monthly averages in many plans. betterstack.com
For companies already using OpenTelemetry, SigNoz is probably the closest thing to "Datadog without Datadog pricing."
Advantages:
Cloud pricing is largely based on telemetry volume rather than infrastructure count, while self-hosted is effectively just your infrastructure cost plus operational overhead. betterstack.com
For a 300-person SaaS company I'd expect:
Migration is relatively straightforward because you're already emitting OTLP.
If you have a reasonably strong platform/SRE team, this is arguably the safest long-term investment.
Typical stack:
Pros:
Cons:
The upside is pricing becomes mostly:
cloud infrastructure storage engineers
That's extremely forecastable.
Worth considering if logs dominate your bill.
Its design emphasizes storage efficiency and a single binary deployment.
Compared to Grafana:
Compared to SigNoz:
Without your exact telemetry volumes I can only estimate, but for organizations around your size, relative costs often look roughly like this:
| Platform | Relative cost vs Datadog |
|---|---|
| Datadog | 100% |
| Grafana LGTM self-hosted | 15–35% |
| SigNoz self-hosted | 15–30% |
| OpenObserve self-hosted | 10–25% |
| Grafana Cloud | 40–70% |
| New Relic | 60–90% |
Those aren't licensing quotes—they're typical total cost of ownership including infrastructure, assuming you already have engineers capable of operating Kubernetes and distributed storage. Community comparisons consistently report substantial savings from self-hosting, though operational labor needs to be included in the equation. apiscout.dev
This is where many Datadog comparisons become misleading.
You're effectively trading:
Datadog
for
Self-hosted
For a 300-person engineering organization, that's often a good trade. You likely already have platform engineers maintaining Kubernetes, databases, CI/CD, and internal infrastructure.
Datadog still leads in several areas:
If you're primarily consuming:
the gap is much smaller.
If I were running your evaluation, I'd issue an RFP to just three options:
One additional recommendation: before evaluating vendors, measure your current monthly OpenTelemetry output—GB/day of logs and traces, metric sample rate, cardinality, and retention. Since you've standardized on OpenTelemetry, those telemetry characteristics are now your real cost drivers. That makes it much easier to compare self-hosted infrastructure costs against Datadog's multi-dimensional billing model on an apples-to-apples basis.
You’re in a good position to move away from host-based pricing because you already have the hardest part done: OpenTelemetry instrumentation. That lets you evaluate backends independently instead of rewriting agents/instrumentation.
For a ~300-person B2B SaaS company, I’d separate the options into three buckets:
Self-hosted OSS stacks → most predictable long-term cost, but you own operations.
Usage-based managed platforms → predictable billing, less ops.
Traditional SaaS observability vendors → easiest, but usually the least predictable at scale.
PlatformDeploymentPricing modelCost predictabilityDatadog comparisonSigNozSelf-hosted or cloudInfra cost only if self-hosted; cloud priced by telemetry volume★★★★★Often dramatically cheaperGrafana Labs LGTM stackSelf-hosted or Grafana CloudInfra cost (self-hosted) or usage-based cloud★★★★★Usually lower, especially for logs/tracesHoneycombSaaSEvent/usage-based★★★★☆Can be cheaper if you prioritize tracesNew RelicSaaSData-ingest/user/usage models depending on plan★★★☆☆Often more predictable than host pricingDatadogSaaS onlyHost + feature modules + ingest★★☆☆☆Powerful, but cost tends to expand
SigNoz (+2 more citation)
SigNoz is probably the closest match to your stated goal:
OpenTelemetry-native
Logs + metrics + traces in one product
Self-hostable
No host-count pricing
No vendor-controlled agent licensing
Their hosted pricing is based on telemetry volume rather than hosts, with published rates for logs/traces and metrics samples. Their self-hosted Community Edition removes SaaS ingestion fees entirely; your cost becomes compute, storage, and engineering time. SigNoz
For your company size, rough economics:
Assume:
100–300 production hosts/containers
moderate SaaS workload
500 GB–2 TB/month telemetry after sampling
A self-hosted SigNoz deployment might look like:
CostEstimateCompute$300–$1,500/moStorage$100–$1,000/moOps time0.1–0.5 engineerVendor bill$0
The biggest variable is retention and log volume.
Tradeoff: you become responsible for ClickHouse scaling, upgrades, backups, and capacity planning.
The open-source stack from Grafana Labs is:
Grafana dashboards
Prometheus / Mimir for metrics
Loki for logs
Tempo for traces
It maps very naturally to OpenTelemetry. Grafana Cloud also offers usage-based pricing instead of host-based pricing. Grafana Labs
Typical architecture:
Applications | OpenTelemetry Collector | +--> Metrics → Mimir/Prometheus +--> Logs → Loki +--> Traces → Tempo | Grafana UI
Advantages
Very low vendor lock-in
Huge ecosystem
Excellent Kubernetes/cloud-native fit
Costs scale with infrastructure, not engineer count
Disadvantages
It is a platform, not a single appliance
Alerting, permissions, upgrades, and retention policies require ownership
For a 300-person engineering organization, this is often the “engineering maturity” choice.
If you want predictable pricing without operating storage clusters, Grafana Cloud is worth comparing.
Its model is consumption-based rather than host-based. Published pricing starts with a base subscription plus usage charges for telemetry processing/storage, with volume discounts.
See exactly where you stand today, and which sources to win.